Reader Resources by Chapter

Note: much of the context for these worksheets is found in the chapters themselves, so I encourage you to read the book first. The photos show members of Planet’s canine greeter team.

Chapter 3: Hiring

Recruiting advertisement example

Outstanding applicant cover letter example

Structured interview script example

Conscientiousness detection script example

Applicant FAQs example

Compensation design worksheet

External Link: Effective Pay for Performance Compensation System

Chapter 5: marketing

Media release sample

Marketing check-up worksheet

Sample website pages

Your “why-buy” video

Case study—great logo design

CHapter 6: sales and customer service

Building rapport worksheet

Chapter 9: making the most of your time

Effective delegation worksheet 

Chapter 10: Success for the long term

Intention setting worksheet

A sample of my annual intentions