Starting from scratch and using the principles and techniques shared in this book, Jeff Morrill co-founded businesses in automotive retail, real estate, insurance, and telecommunications. His success in building profitable and ethical companies has been featured in a variety of national media including USA Today, Automotive News, Entrepreneur Magazine, and the Boston Globe.
“Profit Wise is filled with much great advice from someone who has learned the lessons of business and what it takes to be successful in life. Thank you for sharing your masterpiece. Very starfully done!
—Thomas J. Doll, Subaru of America President and CEO”
ten things profit wise will teach you
Create a win-win business that makes life better for everyone: the owners, team, customers, investors, and community. When all those around you feel like they're winning, they'll help you keep winning.
Build an exceptional company culture so everyone on your team experiences fun and fulfillment at work. When you meet their needs, they'll go above and beyond to meet the needs of your customers.
Design a magnetic, straightforward hiring system that attracts and retain the best talent. With a productive team that shares your values, profits go up and personnel headaches decline.
Develop leadership skills so you and everyone on your team collaborate effectively. When good leaders consistently make wise decisions, good results follow.
Adopt a digital marketing strategy, without spending a lot of money, to reach your ideal customers right when they’re read to buy. When your customers find you online above the competition, sales happen.
Delight your customers so much they'll never shop anywhere else. Loyal customers tell their friends and send even more customers.
Negotiate like an expert so you get what you want, and others do too. Professional negotiating strikes good deals and builds relationships that will continue to serve you in the future.
Use decision-making systems so you don't have to waste time repeatedly fixing the same problems. Permanent solutions free up your time and energy to invest in more enjoyable projects that grow your business.
Control your time effectively so you don't get overwhelmed or burned out. When you take care of yourself, you enjoy the money you earned and the opportunities you created.
Use a simple intention-setting process to close the gap between the person you are and the person you want to be. When you know exactly where you want to go, you’re much more likely to get there.