Sample Media Release
We annually release hundreds of bobwhite quail chicks to help this near-threatened species reestablish itself in Massachusetts.
We invite reporters to write stories when we have something newsworthy going on. We don’t use a public relations firm—we just do it ourselves. Media outlets need fresh stories to report every day and they want some good news.
Notify media when you do something special. For example, when we give a donation to an organization, we send a picture and media release to our local newspaper, and they usually publish it. We write the release in a straightforward way, just like journalists write, so they can publish our article with little or no editing.