Sample Web Pages

When we opened in 1998, the average car purchaser visited between four and five dealerships before buying. Many customers walked in just to get a brochure and promptly left. Now, average car shoppers visit fewer than two dealerships before they buy a car. People are narrowing their choices by doing research on the internet long before visiting the store, which makes it critical to reach them while they’re still making up their minds.

Your website can attract prospects organically through search engines. Google, Bing, and other search engines earn their revenue by serving up results related to the entered terms while charging businesses to place ads associated with those listings. If you’re willing to do the hard work of creating a webpage highly relevant to certain keywords, you can appear in thousands of Google search results without paying anything. Instead of writing big checks for search engine marketing, we designed our digital strategy around search engine optimization. We developed planetsubaru.com as a research site, so people investigating vehicles and dealerships will find lots of useful content there. And while they learn all about Subaru, they discover the benefits of doing business specifically with us. You can do the same with your business by creating useful content for your shoppers. People will find your website during the research phase right before they’re ready to buy.

product comparison page

There are many resources available to help you design search-engine-friendly product pages. But you don’t need to be an expert on alt tags or HTML markup to succeed—just build useful pages that add a lot of value to a customer’s research process. Answer the questions your customers are already asking you. See our full offering of product pages.

Sample “why buy” page

Why should a customer do business with you instead of somebody else?

News Stories page

Stories run only once, but they can live forever on your website if you gather and post them like we do on our News Stories page. Because people trust third-parties much more than commercial messages, these reports give credibility to the rest of our content.

Team Page

We feature every one of our team members in a clever “AutoBiography” profile. Sometimes customers will come in asking to work with particular team members they’ve never met just because they like what they learned in their profiles. The page doubles as a contact directory for your customers.

Open positions page

We’ve have had many good experiences hiring our own customers, who already appreciate our special way of doing business. Your customers are already visiting your website, so why not let them know when you’re hiring? Why pay Indeed or ZipRecruiter to advertise your openings when you can do it yourself?

Unique activities page

Does your business partner with a local charity or serve the community in a special way? Let customers know. Many customers won’t care, but a few will care a lot.